Ford Company Essay Example | Topics and Well Written Essays - 1250 words

Ford Company - Essay Example During the early stages according to Weiss (2003; pp.104) the Company produced few cars from its factory located in Detroit. Most of the employees were contractors, and each car was under two men. During the great depression, Ford Company fought all odds and emerged as the only Company which survived the harsh economic times. In 1908, there was the introduction of the first engine with a cylinder head which was removable. This invention accelerated the assembling of a Model A which was the first car which had a safety glass. The first low priced V8 engine began its operations in 1932, leading to the offering of the Lifeguard safety package. In the same year, the company introduced the child-roof locks for the doors and the standard deep-dish steering wheel. In the 1980’s in regard to the study work of Tiffany & Peterson, (2005; pp.89) there was the acquisition of the Jaguar Cars and Aston Martin by Ford Company so as to increase its level of competition. At the onset of the 21st century, the Companys operations were low on corporate bonds resulting from high U.S health care costs for the work force which was aging, eroding market share, soaring gasoline prices and much dependence on the SUV sales which were declining. After coming up with a way forward, there was the introduction of the Crossover SUV’s and developed the Ford Escape Hybrid SUV for the hybrid electric power train technologies. In 2001 according to Smith and Carl, (2007; pp.101) the company appointed Bill Ford as the chief executive officer and later appointed Alan Mulally as the president. In 2006, the company was able to raise its level of borrowing to 25 billion dollars and thus securing the credit line through the corporate assets. Currently, the Ford Company upgraded its bonds from junk to investment grade leading to lasting improvements and citing sustainable as seen in the research work of Shurtleff & Aoyagi (2011; pp.65). At the inception of the Ford